{"id":774,"date":"2017-07-13T14:12:22","date_gmt":"2017-07-13T14:12:22","guid":{"rendered":"http:\/\/www.jewishlife.co.za\/new\/?p=774"},"modified":"2017-07-14T09:11:57","modified_gmt":"2017-07-14T09:11:57","slug":"profiting-from-doing-good","status":"publish","type":"post","link":"https:\/\/www.jewishlife.co.za\/new\/2017\/07\/13\/profiting-from-doing-good\/","title":{"rendered":"Profiting from doing good"},"content":{"rendered":"<h2>Making the world a better place through the business of social enterprise<\/h2>\n<p>&nbsp;<\/p>\n<h2>By Chandrea Serebro<\/h2>\n<p>We love the idea of social enterprise, and the fact that businessmen and women are using their expertise for good. The Jewish social entrepreneurs out there are doing astounding things toward creating positive social change in all areas, and it was delightful to find an organisation dedicated not only to identifying businesses out there working in this space, but to growing them, developing them, and offering them support.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mensch<\/strong><\/p>\n<p>Mensch aims to mobilise positive social activism, based on Jewish values, by creating and supporting a community of change-makers in South Africa. It brings Jews of all ages together and does this by facilitating a vibrant network of Jewish social\u00a0change-makers called the \u2018Mensch Network\u2019. \u201cWe offer our members capacity-building training, networking opportunities, and profiling within the local and international Jewish community and in the South African and global media,\u201d explains Gina Flash, Executive Director of Mensch.\u00a0Mensch creates opportunities for its members to engage the Jewish community in sustainable social\u00a0change initiatives, which include opportunities for our schools, synagogues, and community organisations to learn from, connect, and volunteer.<\/p>\n<p>It\u2019s a dynamic space to move in \u2013 business working for social betterment, which means that you can still be ambitious and making money, as in any business, but you\u2019re changing the world for the better at the same time. It\u2019s business as a means to a social or environmental end, with the reinvestment of profits back into the social purpose. It shows the power of the marketplace to better lives, communities, and worlds like no other.<\/p>\n<p>\u201cThe Mensch Network supports a community of capable, relevant, and effective Jewish social entrepreneurs and change-makers through capacity-building training, mentorship, and networking opportunities. We aim to give our members\u2019 organisations increased impact and a community of best practice social change agents to interact with as well.\u201d But apart from focusing purely on the growth of its own members, Mensch engages the Jewish community in social action and awareness through youth movements and school programmes, volunteering opportunities, raising awareness, and connecting with Mensch network members. This helps to increase the number of Jewish community members involved in transformation initiatives, and also serves to give a sense of pride of Jewish civic involvement in South Africa.<\/p>\n<p>Mensch also runs a host of programmes tailor-made to suit the needs of both the budding and the more established entrepreneur \u2013 offering courses that will help you build a sustainable social enterprise, pitch your model to stakeholders, and acknowledge the social impact you\u2019re looking to make; gain insight into best practice locally and abroad; and share experiences with others.<\/p>\n<p>For more information visit <a href=\"http:\/\/www.mensch.org.za\">www.mensch.org.za<\/a> or contact Gina 079 143 0006 or <a href=\"mailto:gina@mensch.org.za\">gina@mensch.org.za<\/a><\/p>\n<p><strong>The Street Store <\/strong><\/p>\n<p>\u201cWe all live in and share the world with 7 billion others. People often think, \u2018Someone else out there will make a difference\u2019, or \u2018I\u2019m not in the right position to have an impact\u2019, but it\u2019s not true. We\u2019re all responsible for making the world a better place,\u201d says Kayli Vee Levitan, co-founder of\u00a0The Street Store. Kayli\u00a0works in advertising, as a Creative Group Head and Copywriter at M&amp;C Saatchi Abel. \u201cWe\u2019re problem-solvers. We come up with creative solutions to solve our client\u2019s problems.\u201d And so it was when she and her\u00a0co-founder, Max Pazak, were standing on the office balcony in Green Point \u2013 a very hip and trendy area, but where you find a lot of homeless people \u2013 pondering a recent brief by a client, a homeless shelter to bring in donations.<\/p>\n<p>\u201cWe saw how the haves and the have-nots cross one another\u2019s paths on the streets, but never really meet. The haves fear the homeless, and get frustrated with their begging \u2013 so they begin to ignore them. This dehumanises the homeless, which makes them feel even more comfortable with begging, as they begin to see the haves as pockets, rather than people. This vicious cycle of dehumanisation separates these two worlds.\u00a0We realised that to bring in donations now, and in the future,\u00a0we needed to bring the \u2018<em>haves\u2019<\/em>\u00a0and \u2018<em>have-nots\u2019<\/em>\u00a0together\u00a0to learn from one another\u00a0and break through deep-set social stereotypes, while making donating easy, and receiving dignified. And what better a place to do so than on the street that they share?\u201d<\/p>\n<p>So The Street Store was born. The world\u2019s first rent-free, premises-free, free \u2018pop-up clothing store\u2019 for the homeless, found entirely on the street and stocked by donations. The Street Store is made up of a series of printed interactive, die-cut posters that get attached to fences in public areas &#8211; turning the sidewalk into a store. Donors hang up their donations, and the homeless experience a dignified shopping experience and choose clothing they actually like \u2013 many for the first time. Because homelessness is international, they went open-source. This means that anyone can download posters and a guidebook and host a Street Store in his community. It\u2019s been translated into about 15 languages, with over 640 Street Stores popping up globally, clothing hundreds of thousands of people with over 3 million items of clothing.<\/p>\n<p>But more than just the positive reaction from the homeless, says Kayli, is the change in the perspective of the hosts. \u201cHosting a Street Store changes you, changes the way you see the homeless and the world around you. This change is something we didn\u2019t expect, and is very important to us.\u201d Despite the good that this one, out-of-the-box idea has generated for Kayli, Max, and M&amp;C Saatchi Abel, Kayli insists that she is \u201cjust one person\u201d, but anyone, anywhere can make a difference, \u201cyou just have to want to, and hopefully we can inspire them to do so\u201d. M&amp;C Saatchi Abel feels the same way, which is why Kayli and her company constantly try to find effective long-term and transformational solutions to both client\u2019s and NGO\u2019s problems, and out of this, who knows what might pop up in the future?<\/p>\n<p>For more information, visit: www.thestreetstore.org<\/p>\n<p><strong>Lulaway <\/strong><\/p>\n<p>With youth unemployment at 38%\u00a0(according to recent statistics from Statistics SA), young people are having a harder time than ever finding jobs. \u201cAside from the mere fact that they don&#8217;t have work and money, the issue is compounded by the fact that they don&#8217;t know where to go or how to go about getting a job,\u201d explains Jake Willis, Executive Director CEO\u00a0and co-Founder of Lulaway.\u00a0\u201cThe job-seeking process becomes an expensive, demeaning, and demoralising experience, sapping away all the energy and excitement that should accompany a young person starting his career.\u201d And with the firm personal belief that \u201ceveryone has the responsibility to think about what they do in terms of long term impact on himself and the society around him\u201d, and that this is what\u00a0makes\u00a0a business great, Lulaway is making good strides to helping this process for so many.<\/p>\n<p>Lulaway has created a network of over 160\u00a0job centres countrywide,\u00a0located at the heart of\u00a0the communities where job-seekers can apply to available opportunities in a streamlined and easy way, giving them instant access to many opportunities.\u00a0Lulaway also addresses the old chicken and egg dilemma \u2013 where you can\u2019t find a job without experience and you can\u2019t get experience without a job\u00a0\u2013 by collaborating with government in various funded projects.<\/p>\n<p>\u201cWe structure employment opportunities in ways that will accommodate entry level non-experienced job-seekers by ensuring that there is a strong training and mentoring aspect to the jobs.\u201d By working to address the youth unemployment challenge, Jake and Lulaway are applying business principles to address social ills. \u201cSocial entrepreneurship is really defined by daily choices,\u201d says Jake. \u201cDo you do a deal that is more lucrative, but less beneficial to your society, or the one that is less lucrative, but will have more of an impact?\u201d A question not all Fortune 500 companies are asking, but one which could access a wealth of positive growth for the world if they were. \u201cNo one likes to work just for money. Everyone is looking for meaning in their lives and wants to do something that has an impact. At Lulaway, we\u2019re blessed to be able to do something we love and know that we\u2019re working to make a difference. I believe that, by definition, a great business grows by having real impact.\u201d \u00a0This means that ultimately you will make more money by doing the right thing.<\/p>\n<p>For more information, visit:\u00a0http:\/\/www.lulaway.co.za<\/p>\n<p><strong>Urban harvest <\/strong><\/p>\n<p>With a primary focus on doing \u201csomething of value to people and the planet\u201d and a love for all things green, Ben Getz is the founder of social enterprise Urban Harvest which designs, installs, and maintains organic food gardens at homes, hotels, restaurants, and community projects. With 326 gardens to date, built out of his \u201clove\u201d for \u201cthe soulful, aesthetic, and environmental benefits of food gardening\u201d which he says \u201cis equally important for everyone regardless of race, class, gender, or generation\u201d, positive social impact with its eye on success on all levels is the name of the game here. \u201cI didn&#8217;t want to do anything that would be harmful and I wasn&#8217;t primarily motivated by profit. However, I didn&#8217;t want Urban Harvest to be a non-for-profit organisation because I wanted it to be self-sustaining, and to build a business that could grow and make food gardening aspirational at the same time.\u201d<\/p>\n<p>And he \u201cabsolutely loves\u201d what he does \u2013 \u201cI have a sense of purpose in my life. I am grateful to know that what I do is of benefit to others and that knowledge is of great nourishment to me.\u201d Watching a two-dimensional design become a three-dimensional reality is the realisation of all one\u2019s hard work, and arguably not more so than in building and planting a beautiful mandala garden with kids from\u00a0severely under-resourced communities. \u201cWitnessing their delight at the first bumper harvest 10 weeks later is hugely rewarding. I believe that we are enhancing beauty and creating hope in spaces that sorely need these and I feel great doing this.\u201d<\/p>\n<p>This is his way of filling the task of all people \u2013 \u201cdoing what they can where they can\u201d \u2013 which he says \u201cis a hugely empowering experience\u201d. \u00a0\u201cMany of our community projects donate their excess produce to nearby creches and other community projects\u201d, thereby paying it forward. \u201cRealising that you have something to give to others is a liberating experience.\u201d But Urban Harvest is Ben\u2019s business, and he\u2019s out there growing it and the ideas behind it. \u201cOur services make it easy for people from all walks of life to harvest delicious, fresh, and healthy food from their own beautiful gardens on a daily basis. Besides eating superior quality food, people are also given an opportunity to enjoy slow time in nature and to learn valuable life lessons like &#8216;you reap what you sow&#8217;.\u201d<\/p>\n<p>As part of its holistic approach and in response to a specific need for localised ecological waste and water management solutions, Urban Harvest also provides their clients with kitchen waste and composting systems which ultimately build the soil and feed the plants, and bio-filtered grey-water systems which purify and reuse &#8216;waste&#8217; water on gardens. \u201cIt gives me a sense of meaning and a sense of responsibility in my life.<\/p>\n<p>For more information, visit: <a href=\"http:\/\/www.urbanharvest.co.za\/\">www.urbanharvest.co.za<\/a> or contact Ben at <a href=\"mailto:ben@urbanharvest.co.za\">ben@urbanharvest.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Making the world a better place through the business of social enterprise &nbsp; By Chandrea Serebro We love the idea of social enterprise, and the fact that businessmen and women are using their expertise for good. The Jewish social entrepreneurs out there are doing astounding things toward creating positive social change in all areas, and it was delightful to find an organisation dedicated not only to identifying businesses out there working in this space, but to growing them, developing them, and offering them support. &nbsp; Mensch Mensch aims to mobilise&hellip;<\/p>\n","protected":false},"author":6,"featured_media":765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-july-2017"],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/posts\/774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/comments?post=774"}],"version-history":[{"count":1,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/posts\/774\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/posts\/774\/revisions\/775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/media?parent=774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/categories?post=774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jewishlife.co.za\/new\/wp-json\/wp\/v2\/tags?post=774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}